Look at games like GW2, ESO, WildStar, and so many others, they are not MMORPGs, but single player, with few multiplayer features. All they have or will have terrible community and guild system compare to Lineage 2 for example. Every one of these games finish with max level and with the end of the personal story. PvP, trading, crafting, all are meaningless. The competition is limited to some stupid pret-a-porter - see my armor is more fancy than yours! There is no AAA MMORPGs anymore, cause devs make games for solo players. Or I'm wrong?