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I read alot about this game the last couple of days, including what people thought about the beta.
Either people love it (the minority as it seems so far), and the rest just hates it.
Are there no one inbetween?
I didn't think the game was bad - I was actually having a blast. At start, I really hated the first 6 levels, but after that it became a little bit more interesting. I have to admit though, that the problem for me is, the content in ESO doesn't justify a sub - which is the only reason I wouldn't buy the game. I would buy in an instant, if it was b2p.
But why would I pay sub for other games, but not ESO when both are MMOs?
Because in a p2p world, there's better offer than ESO. Even in f2p there's better offers than ESO. (and here I compare what you can buy monthly in a f2p vs. What you get from the sub in ESO).
BUT - If ESO was B2P, it would in my opinion stand better than Guild Wars 2, simply because this is better. But not "worth-a-sub" better.
TL:DR I think b2p would make this game big, and p2p can eventually go ahead and kill the game.
Playing ATM: Elder Scrolls Online, Diablo 3
MMO's shelted: Check my mmorpg profile
KICKSTARTED: Camelot Unchained. (250 USD)