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Serious question. I did maybe 50 quests this weekend, and every one was more or less the same:
1. Go here, talk to this guy.
2. Go there, talk to this other guy.
3. Go to the third spot and kill something for a shiny.
4. Use the shiny to save the day, then go back and talk to that guy again.
It's all totally boring stuff that just feels like one chore after another. The quest writing is REALLY bad. Contrast this with other themeparks like 'The Secret World' which is a similar, but at least a lot of the quests had interesting puzzles or something to break the mould (and that game utterly failed). ESO quests seem like they were written by 14 year olds, who were aiming at 10 year olds as their target audience. No intelligence whatsoever.
I'm a huge fan of ES single player games, but this is _nothing_ like the sandbox feel of those games. It doesn't help that combat is terrible: you literally don't have to aim at anything. If you point your target reticle 180 degrees opposite your enemy, your character will automatically turn around and never miss the target.
I can only imagine the kind of person who enjoys this type of progression as someone who has never played a themepark in their life.