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Yesterday's announcement of the palomino horse offering in ESO has stirred up anti-microtransaction sentiments again, but just like every other time, all of the focus seems to be on why players shouldn't like it. But if we're being practical, it's not players who decide revenue models, it's companies. If people ever want to see something different, the relevant topic is why companies should want to not offer microtransactions in a subscription based game.
Because let's face it, decisions ultimately aren't made by players or by the game's actual developers, they are made by the business people who control the developer's purse strings. In order to get gaming companies not to move in the direction of subscription + microtransaction instead of subscription only, somebody is going to have to come up with compelling arguments for how refusing to offer microtransactions will result in higher profits. If nobody can come up with such arguments, companies have not only the "right" but the fiscal duty to offer microtransactions.
Peace is a lie, there is only passion.
Through passion, I gain strength.
Through strength, I gain power.
Through power, I gain victory.
Through victory, my chains are broken.
The Force shall free me.