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In a staggering move, the European Commission currently debates to disallow companies calling games "free" which apparently are not, since they have paywall of certain kind, and only games are allowed to call themselves "free to play" which are free in it's entirety.
"The Consumer Protection Cooperation and EC member states have released a list of common positions on the subject, with misleading advertising at the top.
"The use of the word 'free' (or similar unequivocal terms) as such, and without any appropriate qualifications, should only be allowed for games which are indeed free in their entirety, or in other words which contain no possibility of making in-app purchases, not even on an optional basis," the group said."
Which I fully support! I am glad to see how the EU often sides with the customers. *waves EU flag*
People don't ask questions to get answers - they ask questions to show how smart they are. - Dogbert