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My friends and I were all excited for ESO. We played the Beta and unlike what seems like others didn't mind leveling from 1-10. We liked the combat, we liked the progression, we liked the graphics, sound and skills. We pretty much liked everything except for the bugged out quests and when the servers were overloaded and non-functioning (takes 30 minutes to load into a zone).
Then we hit level 10 and jump into PvP, which is what we were really looking forward to, especially with ESO's combat system which we really liked. After 4-6 hours of Cyrodil though, we all decided ESO wasn't the game for us and we wouldn't be playing it. There are two main reasons why, and I'm posting them here not only to share our thoughts but also in case among all the fanboys and/or trolls there is an insightful player that can perhaps point out something we've overlooked.
1) No risk and little reward - We enjoy PvP where when you die, you lose something more than a few minutes spent running back to the fight. The rated arena play of Guild Wars 1, TERA, or WoW for example, where losing costs you ranking. Or better yet, the PvP in EVE or Darkfall, where losing costs you your items/money. In ESO when you die it is only a slight inconvenience caused by the time it takes to teleport back to a forward camp or ride your mount back to where you were. As for rewards there is a similar issue. Alliance points can be earned simply by spending a great deal of time running around with the zerg, even if you do next to nothing. In other words, they are a grind, not a challenge. There is never a question of "can I get X alliance points?" The answer is always "yes, just need to grind more." To compare this to WoW/TERA for example, it is the equivalent of farming non-rated battlegrounds for hours/days/weeks. You can basically play semi-afk and get the same rewards as the very best players. Of course, your alliance gets some temporary bonuses for holding keeps, but you have little influence on this. Even if you manage to help a zerg take a keep, as soon as you leave/log off that reward can (and likely will) be quickly taken away.
TLDR: There is no significant death penalty and the only rewards are based on grinding rather than skill or performance.
2) The outcome is mostly beyond our control - We enjoy PvP where, if we play better than our opponents, we win. By "we" here I'm referring to my group of 4-5 people who game together. In ESO no matter how fantastic a group of say, 4 people, is, the outcome of PvP is largely out of their hands. Just like in GW2, large zergs cannot be fought by small groups. Overwhelming numbers trump skill every time. A small group can break off from the zergs of course and choose not to siege or defend, but rather go behind enemy lines to try to capture lesser objectives or get some random kills, but the effect these tactics have on the overall battle is small. A perfect example is during the beta at one point our group of 4 had managed to kill over 30 enemies (obviously not all at once, but we did win a 7-8 vs 4) without a single death on our side and yet our faction still lost 2 keeps during this time period. So even though the 4 of us "won" our fights, we actually "lost" the battle, because our zergs weren't as good as the opponent's zergs.
TLDR: If our group plays better than our opponents, we want to win. We don't want victory/defeat to be primarily dependent upon the actions of dozens of other people on our "team."
Of course, I realize that these two complaints are personal in nature. I'm sure other players hate PvP where they might lose something significant for dying, feeling that that would make the game too stressful or challenging and they just want to play a game to relax (nothing wrong with that). I'm also sure other players enjoy the large scale battles that are more about the communication and movement of giant groups rather than small scale encounters. But we don't enjoy these things, and are disappointed that the ONLY option for PvP in ESO is Cyrodil. By all means, keep Cyrodil, I'm sure many players have and will continue to enjoy it. But until/unless they add other PvP options where small groups can be rewarded appropriately for skillful play, ESO will hold no interest for a significant number of MMO gamers.