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Gaming is like anything else in life, pick your poison. Whether it's drugs, gambling, alcohol, or that racy internet stuff, a little of anything isn't that bad, but dig in too deep and it'll consume you.
The idea that a company should choose a payment model is similar to the idea that a company should choose a game model. We all know that game models = wow clone, so every game is trying to break the classic game model.
Subscriptions allow for a controlled payment model, where both the end user and the company can predict their month to month costs / income. They satisfy all but the most self-entitled gamer who feels the need to get something for free with the option of rewarding the producer. As a rule, subscription games usually have a tad better quality, and much better customer support, considering the people playing are paying to be there. There's also typically a slightly better enforcement of the rules, again, since the company doesn't want it's players to walk.
Buy 2 Play is the idea that you pay $50 for a game, then you never have to pay another nickel unless you want to put feathers on your armor or something. That's all well and good? Sounds to me like a cash grab, after the initial sale, what interest does the company have in maintaining players? In the real world, the only reason companies make games is to make money. After the money is made, and they still have this monstrous IT / internet bill, do you expect them to just sit on their initial profits, bleed to death, and call it a success? No- like GW1, they introduce updates that kill the player base and get them to move on, then make another new game to make another cash grab.
Free 2 Play - yeah right. Some are worse than others, but 80% of the F2P mmo's in this sites list start you off with a treasure chest full of game-spoiling cash shop items to wet your appetite, and from there you choose how much money you want to spend based on how much fun you want to have. The games put time consuming obstacles in your way, long travels, steep grinds, harsh enemies, all with simple cash shop solutions. It's like going to a clinic where they inject you with various illnesses and then offer to let you ride out the symptoms or cure it for a fee.
Pay 2 win is a patch that can be added to any game who's company is struggling financially, or needs a quick cash grab. That potion that makes you crit nonstop for 3 minutes, or that scroll that stuns all enemies within 30m for 15 seconds. Only $5 means you can make your opponents rage and add to your win record!!! Woot.
Anyways, I'm biased, I trust p2p games more, I know they want to maintain me as a customer, they don't want to offend me or rip me off. Even if the game sucks, I'm only out the first month and the purchase. I've always noticed that free 2 play games are all modeled around their cash shop and how best to get you to spend money, where p2p games are more focused on content and questing and fun.
Just think about it from the companies perspective, they spend all this time making a 3d game where you can log in and now they need to get money out of your pocket, so that becomes the entire focus. There's 2 ways, entertain you and get you to give them a few bucks each month, or copy paste a chinese grinder and put sparkles in the item mall. What sounds easier to you?
We all have this dream of the all-consuming MMO life-ruiner that costs nothing and is the best game of all time, having a donate button on the main page where we can support them if we're in that mood. These games have come and gone, primarily due to money problems, and the people who made them learned their lesson.