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It happens to all of us, it’s probably happened to you. No MMO is immune to it, but some do it better than others. There comes a point when a player stops playing the game, they log off one day and simply never log back in. The fact remains that they have stopped playing the game for whatever reason, and that reason is something that the game developers would LOVE to know.
Read more of Matt Miller's Why Do Players Leave MMOs?.
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