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I think this game may actually hit WoW's subs hard. Unlike so many other WoW clones, this seems to be doing what WoW did, but better. The stylized graphics are sharper, the combat more slick. It is adding housing which Blizzard is attempting to answer with their own version. The crafting is a more customizable version of WoW's tried and true system. I think this is less of a WoW clone and more of a WoW v2.0
They are doing what Blizzard did to EQ. And they may just beat them at their own game. I think Anet tried to beat WoW by going the polar opposite route. But Wildstar seems to have everything that a WoW fan enjoys, but better.
The storylines and characters are tounge in cheek and full of pop culture references, the raids seem bigger and badder, exploration is a career path.
I think WoW just may take its biggest subscription hit when this game launches. And I think Blizzard knows it.