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In the past couple of years (ok maybe more than a couple), the crafted beer industry has really taken off. It is no longer a secret, even the ordinary consumer is reaching for that local homebrew as oppose to the mass marketed commercial brands.
Then one day it happened, big commercial brands began buying out small craft beer companies in an attempt to stay relevant. You see, the small craft culture that they scoffed at for so long finally began to eat away at their big boy profits. Slowly at first, but surely indeed.
To make it worse, these same big brand companies began marketing variants of their beer under new names and logos in an attempt to fool their consumer-base into thinking they were purchasing a craft beer, Redd's Apple Ale anyone?
Which leads me to my question, when do you think the big boys in the gaming industry will jump on the crowdfunding bandwagon in order to develop their games? Or how many different ways could the big boys think of getting their cut from this new indie developer-boom that's been bubbling over the past few years?
Looks like it is too late, both EA and Square Enix are looking to get in on the action, I wonder who is next: