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An often overlooked aspect of the MMO market in today's world is the Chinese market, one that is vital and enormous. In today's Free Zone, we take a look at the Chinese game community and what it means in game development. Check it out before heading to the comments to talk about it.
Like me, Monte is of the opinion many western gamers pay little or no attention to China's market or development industry. “The number one reason is that Chinese gamers are mostly attracted by games based on Chinese culture, for instance, hundreds have been made based on the Westward Journey mythology and the three kingdoms historic novel,” he explained. “There are also many based on Chinese ancient martial arts. Both categories are difficult for the western audience to relate to, especially the former.” Accordingly, it's no surprise when he says the main benefit of knowing more about China's market, industry and games would be a degree of understanding about the country's rich culture, obviously not as accurate as what we'd gain from studying it, but also without the effort that would require.
Read more of Richard Aihoshi's The Free Zone: A Peek Behind the Bamboo Curtain.