It looks like you're new here. If you want to get involved, click one of these buttons!
So you jump in a new MMO. You run around, explore all that is new, watch as you guy dings over and over, find cool gear, beat a cool boss. Then you finish leveling, the new has worn off, and it has been over a month or two.
So what keeps you playing?
Is it mastering a raid?
hunting out the perfect gear?
playing PvP either in world or battlegrounds?
customizing out your character?
I'm curious to hear what aspects of an MMO are what keep people playing for the long haul after that new car scent has worn off.
Edit: Fun is not an answer as what will keep you playing is inevitably what you find fun to do. So if you can only see it that way then change the question to "What keeps an MMO fun after the long haul and after that new car scent has worn off?"