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After so many smooth beta experiences it makes me pretty sad to say I'm one of the many experiencing pre order woes. Keys not working, regions incorrectly being assigned, and multiple keys being applied to one account instead of multiple (in my case).
Customer support is very busy I'm sure, but the wait times to get help are getting ridiculous. I've been on hold for about two hours now waiting to talk to someone to get a key reassigned properly (bought 2 for 2 different accounts, 2 different transactions, both applied to my brother's account and not mine). Chat has been about an hour queue, and my ticket hasn't been answered in about 48 hours.
I certainly hope I'm able to get some help with this soon, before refund/chargeback becomes my only option. Possibly considering a repurchase but feeling really iffy about it now. Sucks, as the two of us really enjoyed our beta experiences.
I know a lot of this is just pre-launch woes, when everyone is rushing for support and trying to get in at the same time. Bad launch or difficulties during launch are common, but it's how well they're responded to that gets these companies their loyal fanbase. Hoping (desperately) that this pulls through without more hassle.
I did see a few posts about CSRs disconnecting rudely and refusing to assist with account issues with others on the SE forums, so I've got that sliver of doubt and fear that I'm screwed, like many others.