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Overhype a game before you know anything about it? How about underhyping it?
We all like to fantasize about how a game will be, and honestly it's human nature to place hope (dare I say, faith), in things to come. Unfortunately, this might be detrimental to the final outcome of what would have been a decent, or even overly decent game.
Case in point: EQN. Very little is known about this game, except that it is going to be a sandbox style game, that it is going to have above-average enfasis on story and that this will be based on the Everquest lore and what players do, that it will have "spellweaving", that it will be Freemium, among other things. THAT IS IT. Yet with that alone it has managed to outhype all other upcoming games by over a full point.
We very soon shall see if hype does kill or not upon the reveal in a few weeks.
My prediction is that way too much is being imagined by forum goers, and when they notice that this will not deliver what they expect or more, that the hype will go in the completely opposite direction, and it might in fact cause some negative overall impact on the game itself... even if it is good by its own merits.
Second case: GW2. This game received much hype, but not because of non-facts.. it was because of the method in which information was given out. People were spoonfed "leaks", and were only presented with what was purely polished and finished. This did increase the hype tremendously, and the game did start with a good following. Yet no where near where people were expecting it to be. In this case, overhype actually helped this game, because the developers were not interested in keeping the player base forever... they just wanted people to sign up to the lifetime subscription at a cheaper price than what other games had it at. Quite brilliant IMO. Sell the lifetime subscription, and disguise it as a "buy to play". They didn't even have to spend much money on actual boxed copies since most of their purchases were done digital. Yet, the game itself? Pretty average for an MMO... and with zero progression at end-game. Yep... just a regular RPG with a beginning, middle and end, while throught you have the ability to do some PvP... At the end, just different skins with some story thrown in.
So, does hype kill games? Is it a tool used by developers to garner interest in their games? Do players REALLY control hype, or is the proper use of (mis)information/controlled leaks the true cause of hype?