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The fact that they even attempted to slide this by under the radar shows SOE simply doesn't get it. Georgeson can talk all he wants about being the 'white hats' when it comes to the cash shop, but when there is proof SOE is willing to try to slide pay to win into one of their games built ground up as f2p, it completely discredits everything he has said. Actions speak far more than words.
Higby's previous statement on implants:
Microtransactions, of course! However, creative director Matt Higby reassured us that the game won't be "pay-to-win." At Game Developers Conference last week, Higby promised that "anything that affects gameplay, such as grenades or medkits or implants that give you additional power within the game, will be exclusively unlocked via [in-game] resources."