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I wonder what SOE's expectation is regarding number of subs. I hope it is not in the millions and that they design the game in such a way that it can be profitable with 200k+.
And I think they can do it if they scale down on the fluff. I for one, want a minimalistic, customisable UI with a minimap with very few points of interest showing me the way to go. I want to explore to find quests and not be pointed in the right direction. If there have to be quests then make camping/grinding just as profitable.
Cut the cut-scenes.
Also, I hope they make the content difficult enough that you cannot reach max level in a week. I am sure I am in the vast minority here, but I want to play for 2-3 months at least before being able to reach max level.
If they have proper tools to create new content, then that should allow them enough time to bring out the first content patch.
I would like it if rewards are not that easy to come by. If there are mounts in the game, I hope I have to put some time and effort in before I can get one.
Mounts for me is one of the coolest rewards in a MMO and it makes me sad that in some games players now possess at least 50 of them.
So, I personally hope that they had made the decision to not to try and cater for every single playstyle out there in an attempt to attract millions of players, but that they realise that MMOs need to return to the niche market they had pre 2004 and design accordingly.
This is all IMHO, of course. I am sure a lot of players will disagree