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The free to play MMO market is a growing one and one that is still flexing its muscles and suffering from growing pains. In our latest Free Zone column, we take a look at what selling is and isn't in F2P titles. Check out our thoughts before joining in the discussion in the comments.
That said, a critical aspect of an F2P marketing manager's job is to encourage users to spend more than they would on their own. Whether this is objectionable is a matter of opinion. What's beyond dispute is that it's very widespread, even verging on universal. As a familiar example, take the question “Would you like fries with that?” It's mandatory for service staff in certain restaurant chains to ask this whenever a customer orders anything appropriate. I've yet to see this directly applied in a game, but I have observed many implementations of other basic techniques like volume pricing and buy one item and receive a discount on another.
Read more of Richard Aihoshi's The Free Zone: Selling in Free to Play Games II.