ESO have already over 1.2 mil likes on facebook. If we look at well-established mmo's like GW2 with 900k likes it is amazing number. We have on first place WOW with 5 mil likes and for example SWTOR with 2.1 mil likes so we can come to conclusion that number of likes on facebook can show us popularity of the game. ESO is the upcoming mmo with most number of likes on facebook
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If ESO turns out to be a fairly good game we can probably expect that number to rise significantly once it's released. Not sure what kind of number it will be, though I am sure it will be fairly high. Just the name Elder Scrolls will give it popularity at first.
.... That simply means a lot of people like Hello Kitty. What so odd about that? It's true -.-. Hello Kitty is super popular. I like Hello Kitty XD.
Target launch in 2014 says it all.
( "move along......nothing to see" )