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The developers for this game are mega fans of the 40k table top and are creating a game to appeal to 40k fans like themselves, and not attempting to create a game to appease the F2P mooches that have overrun. The MMO community.
I honestly believe 40k has enough draw for this game to be successful regardless of whether or not it appeases the masses of whining mooches we now deal with in the MMO genre
Lets just hope the game itself is decent, fun, and not bug ridden. I know as a hobbyist that plays the table top 40k that I am going to end up spending money on entertainment I enjoy, and I'm sure I will enjoy cleansing ork boyz off the map in a hail of righteous bolter fire.