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Most games these days don't have a long time to make a "first impression" on a player. Tutorials, while perhaps never revisited, are important to draw in potential customers. In his latest column, Matt Miller takes a look at the tutorial from all sides. Read on!
Fortunately, there are people who do not ignore the tutorial, and those are the marketing guys who view a tutorial as their best chance to make a lasting impression. With City of Heroes Freedom, we worked very closely with the marketing team to make sure that the tutorial not only was educating the player, but also showing off the features of the game that we could, prove to a potential life-long customer that this game was worth their time. As a free-to-play game, the tutorial is also a demo, and a useful one at that. For CoH we measured metrics of “at what point did players simply stop playing the tutorial?” This is known as dropoff.
Read more Matt Miller on Tutorials.