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Transmedia is one of the biggest buzzwords in the entertainment industry. How can it fit in with the MMO-space? In her latest column, Genese Davis explores the possibilities. See what she has to say and then lend your thoughts to the comments.
And today transmedia and crossmedia platforms enable us to go beyond the boundaries of traditional MMO limitations and explore new subsets of these game worlds as well. Just last month, Syfy and Trion Worlds launched their transmedia project, Defiance. With this next iteration and first-of-its-kind transmedia effort, this collaboration hopes to entice non-MMO players to give the game side of Defiance a try, and get the MMO players to watch the show.
Read more of Genese Davis's Transcending MMOs with Transmedia.
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