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Anyone care to speculate on this ?
The exchange rate has dropped by about 25% since "launch".
Today I noticed large chunks of Zen (430K) being offered at around 379 to 376 AD. I'd not seen so many large blocks being offered in the same range before.
If the exchange rate keeps dropping, players will need to buy more Zen than before to get the same amount of AD, but on the other hand, those farming AD effectively ingame will benefit from a much reduced grind. That will mean that "veterans" at L60 will potentially be spending less cash, while prospective new players will be faced with more expensive convenience bills.
PW ultimately controls the exchange rate by regulating the rate of AD earning in the game. Where do you think they'll want it to be ?