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Rumored and estimated $200,000,000 development budget for this game.
At it's height lets say 2 million people purchased, $50 a pop was it? Let's throw a reasonable 25% reduction in the profits for the IP itself...
$50-$12.50 = $37.50 / box
$75,000,000 revenue... minus any form of production value and overhead costs, including staff costs for the first free month (800 developers during production). Then factor in life time subs and special edition box sets and the like.
Pretty crude estimations but I wouldn't say unfair. Hypothetically they recouped 1/4 of the development cost back at launch. Worrying but not the end of the world. If they say they're profitable they must be earning more than the running costs.
It'd be a far stretch to believe they've managed to scrape up the rest of the development cost since then.
So all that money and what did we get? What inspiring and amazing innovation did SWTOR bring to the market? What features left us in awe to the point we can't ever imagine playing MMORPGs without them ever again?
RIFT around the $50,000,000 mark is not significantly better or worse than SWTOR depending on who you talk to. I guess a dynamic edge to the PvE events was an innovative idea and the solid smooth release.
DFUW estimates at around >$10,000,000 mark with 40-50 staff and offers players a very different experience to every day MMOs. (Polar opposite type of game)
So what has SWTOR done for the MMO market?