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Blargh, I hope they aren't making up "MMO" friendly terms by calling him the "God of Schemes". He is the King of Rape, Lord of Domination and what not! I've never read anything about his schemes. I have however read that he isn't very clever.
Anyhow, have a look at the video. The loremaster has a storyteller's voice. Quite amazing that they actually have a loremaster.