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By the horribly mediocre artwork used in the scarlet blade adverts.
What is wrong with the blondes neck? What's wrong with all their necks?
And why does it look like all the adverts were drawn in a 3d modeller?
Hot chics aren't so hot when they look like they're drawn by someone with no interest in the art they're making.
Edit: The one with the funky demonic looking chic isn't so bad, I guess.
Edit: To clarify, I mean that the funky demonic chic doesn't look so bad.