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Who are the faction leaders? What are their relationships? What's their story? Motives? Personalities? Or on a grander scope the whole factions.
It's a lot harder to get into games if you just drop your self in and start farming bunnies with no connection to the lore of the game. If this game is going to launch this year carbine is horribly missing their mark on how long it takes to grow into major NPC's or lore.
The game looks smooth and fun to me, and I like the art style, but it's just random guys running around right now, and the game is starting to step into final betas or even release this year.
I've had this same problem with many MMO's, others had their lore and stuff like that out in the open but the presentation was poor, some didnt really have any interesting lore and that's a doomed game in my eyes. Carbine should release a short CGI film presenting all the key persons and the factions imo, give something memorable and interesting.
WoW had huge advantage since I played the RTS series since Warcraft 1 and could allready relate to the NPC's and the whole game world, I still read WoW news and how the story progresses even if I dont play it.
There's the basic setting out there of WildStar, the very basic of factions etc, but is there more out yet? I'd be very interested in finding out stuff, right now not knowing much details about anything is tingling me the wrong way, I need time to learn and to get familiar with it all, not some background stories whammed in a month before the game goes live with unknown faction leaders and key persons who I forget after accepting the major quest line.