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Camelot Unchained is a unique project for the amount of money they are asking for. I'll explain why I think that below but first let's look at some of the other Kickstarter projects CU has been compared to:
Divinity: Original Sin This is a sequel, in an existing world, and a classic genre game that is basically already built. You are pre-purchasing the game on Kickstarter. Even with all the posted content and known elements about the game they still only have 8900 'backers' who are really nothing more than customers.
Torment: Tides of Numenera Another sequel, in an existing world, classic genre game. Now this game was actually looking for backers and not pre-purchasers. They were able to tap into the huge Planescape fan base as well as the oringinal games fan base. Their daily progress looked very similar to CU's progress - Huge first day spike, big second day drop off, then steady daily grind until the end. One of the big differences between Torment and CU is the team behind Torment is much bigger than CSE and were able to promise the game sooner. Oh and for those of you thinking early access to the game matters look at Torment. You had to give $75 just to get beta and their first alpha access tier was $125. Pretty close to CU's model.
Shroud of the Avatar: Forsaken Virtues This is another game that shouldn't be allowed on Kickstarter IMO. The very first post on KS showed in-game footage. Lord British didn't need Kickstarter, he needed marketing and pre-purchases. And that's exactly what he got. He promised 'Alpha' access at the $25 tier. He already has in-game footage yet his Alpha starts more than a year from today. What does that tell you? He is simply using the words Alpha and Beta to cash in. And he calls himself Lord British ffs. But again, this is a game that Garriot himself calls the spiritual successor to one of the most popular mmorpg franchises ever. Very safe, very obvious.
Project Eternity Classic genre game from a big name developer so they can promise the game sooner. Progress looked exactly like CU's. Absolutely no alpha access even if you gave them $10k and beta access didn't start until $110.
What's all this mean? I think it means a couple of things.
Camelot Unchained is the only game in recent Kickstarter history to be asking for 7 digits to fund a non-classic genre game. No one has tried a PvP only MMO. No one has built a game in the Camelot Unchained universe. It's a huge risk and extremely ballsy. But you can't look at those other games and really draw many conclusions from their data because they weren't/aren't trying to do anything even remotely as risky as CSE.
This idea that the Kickstarter isn't going well because of lack of content is simply wrong. Project Eternity and Torment had absolutely no content on day one and they signed up 16k and 27k on day one respectively. Why? Classic genre and existing worlds. It was a safe bet to back the game.
The community needs to do more. This is how we are going to be successful. You know what get's me excited? Torment is currently the highest backed gaming project in Kickstarter history at $4.1 million and they couldn't even fill their $5,000 and $10,000 tiers. They had 9 people give them $10k and only 3 people give them $5k. In the first week CU had 21 people give them $5k and 3 people give them $10k. That's $30k more money and 13 more people in the upper tier level. That says to me that there is a passion out there for a game like CU that doesn't exist for other games.