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A massive critique on camelotunchained.com
I'll try to keep this short and let the pictures do the talking. This critique is brutal and unforgiving, but I promise to leave positive suggestions later on tonight.
Your website is very important. (VERY) Before someone will pledge you can bet they will come to your website looking for information.
Most important (and bare minimum of expectations) information to provide:
1) What the game is about.
2) Features of the game, why be interested in this one over all the rest.
3) Media, screenshots, concept art, teasers, interviews.
Let us take a journey of an interested person that visits your website.
I scan the page looking for something interesting. Finding nothing of interest, I more than likely press the back button, but lets pretend I click the "Features" tab.
Clicking on the features tab brings me to page that isn't about features, but might as well have been named "Stuff".
The things most interesting on the page are the media ones, videos and concept art.
I click on videos and watch the animated/slideshow teaser. That is literally the extent of the media to be found on the website.
Underwhelmed and unimpressed, I go back looking for more. The only other potentially interesting thing being the "Foundation Principles".
This is actually a more digestible view than the actual foundation principles page. Assuming there are a finite amount of principles, they need not be displayed in a news feed fashion.
Assuming I am a fanboy, I might actually click on these and read them despite the headline. But because I'm roleplaying a normal human being right now, I will look at the picture and headline and that will decide if I read the article. Actually I don't know if these are articles or features yet. I'm still hopeful that they are features. Realizing that the images have nothing to do with the captions, I scan the captions, attractive images first, to see if theres anything that sounds interesting.
Because most of the headlines read like the beginnings of a rant or hashing out the beginnings of an idea (which is what they are), as a normal human being I more than likely close the tab at this point. But if I'm just the stubbornest web user in the world, determined to find information about some fucking game thats trying to raise $2 million, I click one of the FP's and read it.
Ok so the FP's is the last chance you get on your website to get the attention of the user and get them excited about the project. Most people don't click the news tab, thats why the latest news is usually put on THE FRONT PAGE of websites.
So I'm met with a wall of text. Again as a normal user, I click the back button at a wall of text. I just wanted some bullet points on a feature. If that interests me, I'll read your goddamn wall of text. Ok so lets pretend that the user has literally nothing else to do so they read the wall.
Ok. Great. Mark Jacobs doesn't like gold sellers. Granted not all of the FP's are this uninteresting, you mixed the good ones in with stuff that nobody cares about. God forbid they read that first, if they do, they are gone and not looking back. Though it is highly unlikely they even made it to the FP's in the first place.
I'd have some super quick and awesome ways to help you fix this website and kickstarter if you actually had some content to provide written down somewhere, but you don't. Its sprinkled across the FP's and hours of interviews.
I shit you not MJ/CSE, your kickstarter would have already hit $2 million if you were prepared. Yes I is mad bro, frustrated with how unprepared you are.
Even if you have an ace up your sleeve to present at $1 million, with the state of your public website as such a shoddy clusterfuck and lack of information about the game I am surprised we made it to $1 million in retrospect.
Should have been a $3 million to $5 million KS.