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So most of us have either participated in the beta to some extent (or at least seen some of the gameplay), but what is there to really do in the game? It's an MMOFPS with an overarching story and side missions... some PVP... but...
What kind of "endgame/replayability" does it have?
Are there PvE instances or raids?
How specialized can you really get? Looks similar to GW2 in the "everyone is self-sufficient" aspect.
Basically, what will keep people playing this?