It looks like you're new here. If you want to get involved, click one of these buttons!
A new developer blog has appeared on the Diablo III community site authored by Game Designer Travis Day. In the blog, Day discusses upcoming changes and possible ideas for better itemization in Diablo III. For instance, Day talks about the conundrum between farming monsters vs farming the auction house.
There are a number of ideas for how to address this long term that don't include removing the auction house outright, and most of the ideas are centered around giving players more ways to find items they are excited about:
One idea that we have discussed is “targeted Legendaries,” where named NPCs have an increased chance of dropping specific legendary items. For example, The Butcher could have an increased chance of dropping The Butcher's Cleaver.
Another idea is that we introduce a system that will help alleviate some of the bad randomness players encounter by ensuring that at least some of the Rare and Legendary items you find will be something good for your class.
We've also discussed allowing bosses the first time you kill them in each difficulty to have a guaranteed chance to drop a Legendary.
Read the full post on the Diablo III community site.