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Well just the fact that they had a disaster with the original and pulled it down to rework the entire game says a lot about square mentality. There history with this title has been inpressive except for the FFXIV original.
So this will make or break them in mmo world and have a lot to lose if they fail again.
My tip is they wont and will be the game of the year especially being elder scrolls went the doac way and neverwinter the f2p way. Many like me will be more then willing to pay a monthly sub to explore and entire world as well as all the other goodies square enix is capable of..
Wish hem the best of luck and sucess in this ballsy revamp and taking responsibility of making a fail mmo right..