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"If you were to look at the growth of the audience alone, the market for F2P games is substantially larger than that for pay-to-play. Six times larger, in fact."
"Subscription-based MMOs have been on a decline in the US, dropping from 8.5MM in December 2009 to 6.7MM in October 2012."
"So, yes, it would appear that F2P may be a viable revenue model, partly because of the large number of gamers it attracts. But traffic alone is not a definitive measure of success. Overall spending may follow a very different trend depending on a game’s life cycle, player base and genre.
The good news is that in 2012, F2P MMOs made more than their P2P counterparts, capturing the majority of the MMO US market’s revenue. The tricky part lies in how to capture and replicate this success."