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Has anyone watched The Simpsons in the last ten years? I cringe, they have simply run out of ideas and they parody cartoons that originally parodied them (Family Guy). It is funny when you witness a phenonem trying to play catch up, another one I remember is Metallica desperately trying to emulate Nu-Metal, despite all their innovation that went before.
The problem is everything gets old, and those old boys with a 'Peter Pan' complex try to compete, yet they are slightly too comfortable and relaxed with who they are so it appears false.
I am not even sure if MMO's follow this trend because the lead-in's are so long. Yet, I see the concept aired that certain mmo concepts are 'old hat' and companies trying to distance themselves from them. I would place GW2 as a prime example.
My point is that perhaps people should stick with what works for them and innovate on their own credentials rather than in response to a general noise emanating from the crowd at large.
I am sure I am incorrect though.