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So I'm not going to try to be fancy, the scope of the event is wider than my field of view. Think kingdom, now think kingdom divided. South West, South River, Central, North West, Northern.
Within those regions are towns, and schools
and most of all land.
Land with open world keeps. Keeps larger than Iron Forge, or Stormwind. Keeps for your guild to put their name on and build on, if you can take it, and defend it. There are only 30 or so of these keeps. There are hundreds of guilds. Guilds with hundreds of people. On top of that one guild can hold more than one keep.
This is what is being fought for. This is why alliances are formed, this is why money can't even break these ties. This is why murdering and camping a newb might cost your guild something they will never get back.
Goon Tang and allies went to war tonight with Magnum Opus and Allies. Magnum Opus took a beating, but held their land.