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"But Parsons spoke of "a living world," and Hirshberg alluded to a persistent one. He also called the game "the world's first shared world shooter." However, the game will only allow players to encounter a "design controlled" number of fellow players at any time, Parsons said."
... look like instancing to me, and no true persistent world.
"advanced seamless matchmaking technologies that "just disappear into the background and become transparent."
"on the other hand, the developers repeatedly said that the game has no lobbies"
So i guess some type of random algorithm that matches you with other players, and you don't form games in lobbies.
"Eric Hirshberg talked about Activision bringing its expertise in backend technology to the project, noting that it currently runs "the world's biggest backend for a multiplayer game" with DemonWare, which powers the Call of Duty franchise -- not an MMO, obviously."
Is COD bigger than even LOL?