I can understand wanting to have PvP to some degree to appeal to all potential players, but it seems the biggest focus point from the devs, and their hype push, is all on the 3 faction system and PvP. Why? This series was built on PvE, and any fan of the series would be a big fan of PvE also or they wouldnt even have even enjoyed the series. So why would that not be the main focus? Sure you want to draw in mmo players also who may not have been fans of the series because of the single player experience - but make that the biggest focus over what the series has become famous for? The hardcore PvP crowd isn't even that large of a percentage of the mmo community. So again, why opt for this route?