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I believe calling this game an MMO would confuse people since it's only RvR (PvP). I hope that Mark Jacobs understand that the world of PvP based games has changed drastically since DAoC. People are used to PvE peanut butter in their PvP jelly, even if they don't mix well. Guild Wars 2 had put a huge emphasis on competitive PvP, which I could say was fairly decent. But the huge outcry is the lack of rewards for doing so, cosmetics is just not enough anymore, and usually most other rewards unbalance the game.
Enter E-Sports. Having 3 faction PvP is great, but it's not exactly new, GW2 and Rift and other MMOs have 3 faction PvP now. Let's go ahead and take it a step further into annual tournaments with huge cash prizes. Spectator mode with built in stream channels for players can tune into the competitive guilds representing their factions. Since the classes are specialized, it's important to have at least monthly balance changes. Not just flavor of the month changes like other MMOs, really smart changes that brings the classes within 5% power difference of each other. And it's not mandatory, but I feel that the game should lean more towards action combat then tab targetting combat as it's easier spectate.
Instead of a traditional class based system, you might want to switch to a weapon based system similiar to GW2 where all your class abilities are attached to the weapon. It's important for E-Sports style games to be able to have highly specialized classes that function more like tactical units you can swap out between combat. Compared to traditional MMOs where you pick a class and your stuck with it, and then people threaten to quit when that class gets nerfed in PvP. This also allows developers to introduce new classes into the game through the weapons which keeps the PvP metagame fresh and interesting.
I don't see how this game can justify a sub in today's modern PvP world without constantly introducing new weapons and battlefield maps, and tournaments to keep the PvP interesting. E-Sports is the way to go for this game.
Edit: Also a good match making system so that people of a certain skill levels get grouped with people of their own level in PvP. This could be tied into a ranking system.