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I can see how you want to make the game easily accessible to any no-cash-monkey strolling around downloading your game for sh*ts and giggles, but for anyone remotely interested in coordinated play its starting to get really boring. Log on, do a coordinated OP, grab half of the map undefended just to lose the bits that are unguarded within minutes.
This was the nail in the coffin for Warhammer Online for me, and if it isn't fixed, it will be in Planetside 2. Make our f****ing efforts count. At least give some medal or honorboard or Xp bonus or ANYTHING for conquering territory.
As it is now, a session yields some thousand XP for taking facilities and the odd kill here and there and that's it. While noobcake infiltrators with semi-automatic sniper rifles rake in certs like crazy by just standing at the crown pot-shotting other noobs running up/down hills. And as it is, you need hundreds of hours of playtime to cert out a character...
So for the forseeable future, nobody in this game has any incentive to play in coordinated squad/platoon as it is now. While this game is fresh and F2P that won't be a problem.
But just wait until the FOTM-factor fades, there won't be a community left if you don't foster teamplay...