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I've been playing a few b2p and f2p games recently and so have been exposed to cash shops. I noticed that they vary in how much they get in your face as a player. Some make you actually want to look in and see what's for sale, while others are irritating.
From your experiences, which are the best and worst of the cash shops? Which games give value and fun and which just nickle-and-dime you to death until you quit?