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Bioware Mythic is currently hard at work bringing Ultima IV to a new generation of players in the form of Ultima Forever: Quest for the Avatar. In a new interview at Gamasutra, Lead Designer Kate Flack talks about free to play, casual gamers and much much more.
Somewhat more complex choices like that are interesting. I think the iPad and free-to-play tend to try to address a somewhat more casual audience -- if not directly, at least they try to include them -- so I think it will be interesting to see how you can try to bring those players into the idea of these choices being something that you make.
KF: It's not that different to a personality test. Those have always been massively popular because people love finding out about themselves; we're our own favorite subject. I try and present it and think of it, if you're a more casual player, as being more like a personality test; you end up with the character you deserve or who reflects who you are.
Read more at the link above.