Well it's a monotone game which offers little for new players but is created for the existing player base.
Being a X Eve online player I bought into the Beta and purchased the Merc Pack in the hope that this game would give me a deeper connection with EVE and get me playing again. However it looses its Fun factor after a few hours of play. Dont take my word for it.. its free go try it!
However I am left with the conclusion that Dust player retention will be very low and really only serve to create another layer of complexity for the excisting EVE players.
Another way for CCP to extract more revenue from the exciting player base!
I feel Dust will choke on its own particles.