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Apparently they aren't selling as much of these as they'd like to. Another round of emails for the "Limited time only bonus currency" offer lol. Also "As an additional reminder - purchasing an Ultimate Pack still gets you access to our Closed Beta, but not for much longer! The 2,500 packs are selling fast, so put in your order today to secure your Ultimate Pack for launch!" lol.
I wonder whats going to happen when they only manage to sale a handful of these founder packs by the time the game is supposed to launch.