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They were serious.
Good luck on this one fellas. Looks like a sure fire hit.. Yeeahha, ZOmbies!! They'll eat it up. Woo! Yeah.
I had to check my calendar... not April 1st yet...
Gamplay matters, and I can't judge what I haven't seen of it. However, what I can see are the graphics in the screenshots. Those are about as good as Postal 2, which released in 2003 -- and it was a low-budget title. By today's standards, the screenshots are too far behind modern graphics to even judge them against any other game being released.
I hope the developers read this and change the direction of their graphics or improve them greatly. You don't have to have Far Cry 3 graphics to look good, but at least look better than World of Warcraft if you want a serious audience. Either do that, or change the game to a 2-Dish game like Dead Frontier.