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In a Interview SOE Smedley "says that since the move to free-to-play, SOE has seen a 300 percent increase in new players for EverQuest 2, a 125 percent increase in item sales for EverQuest and a 350 percent bump in overall registrations. Planetside 2, its most recent release, has more than 1.6 million registered users, with 750,000 logging in to play every week."
Now lets face it in my every so humble opinion. SOE I feel is not the giant it think it is in the MMO world and hey if F2P is working well for SOE then great, fantastic. Truth be told they will never keep up with the indrustry leader's that still use P2P format. I honestly do not see P2P going anywere any time soon.