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This is the story of Developer X and Gamer Joe:
Developer X announces that it's upcoming game, Trojan Horses 2, will not have a sub fee. Just buy the box and its yours to play for life with no sub fee whatsoever.
Launch day arrives and millions of players buy Trojan Horses 2 with visions of NO SUB FEE dancing in their head. Developer X announces millions in sales.
A few months later Gamer Joe is a little late to the party and decides to buy Trojan Horses 2 with a warm fuzzy feeling toward Developer X because there's NO SUB FEE.
But then Gamer Joe logs into Trojan Horses 2 and finds there's hardly anybody in the game. Wondering why he's playing a Massively Multiplayer game with hardly anybody in it, he turns to a internet message forum for answers.
He explains how he logged into the game and had trouble finding anybody to group with.
Fanboy Y says Developer X is doing fine because it made all its money back with box sales. He goes on to explain that Trojan Horses 2 doesn't need players to actually keep playing because all it ever needed was alot of box sales to be successful.