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World of Warcraft: Charity Pet Raises $2.3 Million for Hurricane Victims

SBFordSBFord Associate Editor - News ManagerThe Land of AZPosts: 16,649MMORPG.COM Staff Uncommon

Blizzard Entertainment has announced that World of Warcraft players raised over $2.3 million to be donated to the American Red Cross to assist victims of Hurricane Sandy. The money was raised through sales of the Cinder Kitten in-game pet. 100% of the cost of the Cinder Kitten was donated to the ARC.

Read more on the World of Warcraft community site.

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Associate Editor: MMORPG.com
Follow me on Twitter: @MMORPGMom

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Comments

  • CranktrainCranktrain East SussexPosts: 25Member

    I love this use of microtransactions. Everyone wins, people in need get resources, players get a cute kitten, and Blizzard gets loads of goodwill.

    Fuzzy feelings all round. I'd love to do this kind of stuff for my game.

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  • VassagoMaelVassagoMael Covington, LAPosts: 555Member
    Originally posted by Cranktrain

    I love this use of microtransactions. Everyone wins, people in need get resources, players get a cute kitten, and Blizzard gets loads of goodwill.

    Fuzzy feelings all round. I'd love to do this kind of stuff for my game.

    /thread

    Free to play = content updates for the cash shop. Buy to play = content updates for the cash shop.
    Subscription = Actual content updates!

  • JerYnkFanJerYnkFan Kenilworth, NJPosts: 339Member Uncommon
    Kudos to Blizzard!
  • zomard100zomard100 karlovacPosts: 228Member
    They raised more money from one single pet  then most of mmo's have a profit in a month. Congratz Blizzard you are the best.
  • MuppetierMuppetier SouthamptonPosts: 277Member
    greedy money grabbing evil mega corporation bstds.
  • BillMurphyBillMurphy Managing Editor Berea, OHPosts: 2,377MMORPG.COM Staff Uncommon
    Originally posted by Muppetier
    greedy money grabbing evil mega corporation bstds.

    Friend, 100% of the proceeds went to Hurricane Sandy peoples. :)

  • DoogiehowserDoogiehowser ParisPosts: 1,873Member
    Originally posted by Muppetier
    greedy money grabbing evil mega corporation bstds.

    I think you were being sarcastic right? 

    "The problem is that the hardcore folks always want the same thing: 'We want exactly what you gave us before, but it has to be completely different.'
    -Jesse Schell

    "Online gamers are the most ludicrously entitled beings since Caligula made his horse a senator, and at least the horse never said anything stupid."
    -Luke McKinney

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  • MuppetierMuppetier SouthamptonPosts: 277Member
    Originally posted by BillMurphy
    Originally posted by Muppetier
    greedy money grabbing evil mega corporation bstds.

    Friend, 100% of the proceeds went to Hurricane Sandy peoples. :)

    Yes yes yes, but all the rest of the proceeds went into their greedy corporation grubby mits.

  • DoogiehowserDoogiehowser ParisPosts: 1,873Member
    Originally posted by Muppetier
    Originally posted by BillMurphy
    Originally posted by Muppetier
    greedy money grabbing evil mega corporation bstds.

    Friend, 100% of the proceeds went to Hurricane Sandy peoples. :)

    Yes yes yes, but all the rest of the proceeds went into their greedy corporation grubby mits.

    What rest of the proceeds? you got some insider info you would like to share with us?

    "The problem is that the hardcore folks always want the same thing: 'We want exactly what you gave us before, but it has to be completely different.'
    -Jesse Schell

    "Online gamers are the most ludicrously entitled beings since Caligula made his horse a senator, and at least the horse never said anything stupid."
    -Luke McKinney

    image

  • SBFordSBFord Associate Editor - News Manager The Land of AZPosts: 16,649MMORPG.COM Staff Uncommon
    Originally posted by Muppetier
    Originally posted by BillMurphy
    Originally posted by Muppetier
    greedy money grabbing evil mega corporation bstds.

    Friend, 100% of the proceeds went to Hurricane Sandy peoples. :)

    Yes yes yes, but all the rest of the proceeds went into their greedy corporation grubby mits.

    Apparently 100% of proceeds donated doesn't make sense to you? Haters gonna hate. Good for Blizzard. My respect for them has risen immeasurably.

    Associate Editor: MMORPG.com
    Follow me on Twitter: @MMORPGMom

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  • CoolitCoolit FalkirkPosts: 468Member Uncommon

    It's a nice gesture indeed and that’s a large amount for charity!

     

    It also shows how much they make from each in game item which is pretty obscene, no wonder they have mounts and all sorts in the store, it’s a cash cow indeed.

     
  • NadiaNadia Canonsburg, PAPosts: 11,866Member Uncommon

    its great what Blizzard did

    the 100% donations ended in December tho - the rest is profit

    http://us.battle.net/wow/en/blog/7922831

  • cylon8cylon8 lodi, NJPosts: 335Member Uncommon
    People alaays want to shit on something positive seriously guys

    so say we all

  • MMOGamer71MMOGamer71 Pittsburgh, PAPosts: 1,930Member Uncommon
    Grats Blizzard.
  • GrrlGrrl B-Town, CAPosts: 364Member
    I bought one of those kittens and it's adorable! Glad to be a part of the charity donators. Kudos Blizz. You're the best, as usual ;) 
  • ScellowScellow Posts: 125Member Uncommon
    Blizzard did nothing !! who gavemoney ? players not Blizaard ..
  • MuppetierMuppetier SouthamptonPosts: 277Member
    Originally posted by Doogiehowser
    Originally posted by Muppetier
    greedy money grabbing evil mega corporation bstds.

    I think you were being sarcastic right? 

    was actually aiming more for gibberish, but hey close enough :)

  • SBFordSBFord Associate Editor - News Manager The Land of AZPosts: 16,649MMORPG.COM Staff Uncommon
    Originally posted by Muppetier
    Originally posted by Doogiehowser
    Originally posted by Muppetier
    greedy money grabbing evil mega corporation bstds.

    I think you were being sarcastic right? 

    was actually aiming more for gibberish, but hey close enough :)

    And without Blizzard, how many players would have likely given to hurricane relief? Not nearly as many. Then add in the administrative nightmare that collecting charitable donations in the US is and you have a HUGE contribution by Blizzard.

     

    Associate Editor: MMORPG.com
    Follow me on Twitter: @MMORPGMom

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  • BenbradaBenbrada Plainfield, ILPosts: 329Member Uncommon
    Originally posted by Cranktrain

    I love this use of microtransactions. Everyone wins, people in need get resources, players get a cute kitten, and Blizzard gets loads of goodwill.

    Fuzzy feelings all round. I'd love to do this kind of stuff for my game.

    Well Said!

  • BenbradaBenbrada Plainfield, ILPosts: 329Member Uncommon
    Right which means Blizzard donated the development time and marketing time, etc.... and being a corporate software developer myself this is decent amount of manpower (personpower, whatever).
  • zymurgeistzymurgeist Pittsville, VAPosts: 5,215Member Uncommon
    I hate microtransactions. I think they're complete crap. This I approve of. They didn't use telemarketers or fill everyones E-mail and snailmail with junk they just put it out there and let people step up.  

    "Strong and bitter words indicate a weak cause" ~Victor Hugo

  • spookydomspookydom BristolPosts: 1,782Member Uncommon
    Good work Blizz.. This is nice to see.

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  • DoogiehowserDoogiehowser ParisPosts: 1,873Member
    Originally posted by cylon8
    People alaays want to shit on something positive seriously guys

    For all the evil that is happening in USA now days 'yes another shooting happened where a madman opened fire at high school), it is amazing that some people can not just feel happy for something positive like this..people care about people.

    People are too prone to negativity that they are stuck in thsi black hole and refuse to appreciate any good around them.

    "The problem is that the hardcore folks always want the same thing: 'We want exactly what you gave us before, but it has to be completely different.'
    -Jesse Schell

    "Online gamers are the most ludicrously entitled beings since Caligula made his horse a senator, and at least the horse never said anything stupid."
    -Luke McKinney

    image

  • sodade21sodade21 athensPosts: 341Member Uncommon
    Originally posted by BillMurphy
    Originally posted by Muppetier
    greedy money grabbing evil mega corporation bstds.

    Friend, 100% of the proceeds went to Hurricane Sandy peoples. :)

    LESS money that what they would normaly give for promotion... although i think that was in their budget of promotion strategy anyway... at least some people got benefit..ill keep that.

  • adam_noxadam_nox hays, KSPosts: 2,036Member Uncommon

    I don't play WoW anymore, I don't have a job, and I don't like NJ, but I bought one anyways.

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