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I have noticed an extreme decline in the quality of gameplay experience with most of the modern MMOs. I think this is an indication of the drive behind why these companies make MMOs these days: Money.
I long for the day when an MMO is developed by someone who actually PLAYS mmos, and doesn't just look at another company, and tries to copy cat what they did. Rather than looking at a chart or graph for potential sales, how about doing a bit of market reserach and ask GAMERS: 'What is fun to play?"
Is it fun to go talk to an NPC, read a bunch of nonsense about why he wants you to kill 10 rats, then run to the area where the rats are, kill 10, then run back, get a reward, and then do the same thing 1000's more times? In my opinion: No it is not. Yet time and again, these companies do this simple minded mechanic, to waste our time and fill their game with mundane manotony.
I have played and beta tested countless games, all of which are mmo, and most have some form of PvP. It disgusts me, how often these games are just the same regirtated game as all the others before them. Their beta testers and enthusiasts, will make comments or suggestions, which go unheard or unheeded. It's like they can't think for themselves, they have to just stick to the current band wagon of success.
My first MMO was Ultima Online. No game has ever come close to the feeling of adventure that game offered. I would log in, and every single night would have a different outcome. I might farm gold off Ogre Lords, or raise stats in the Bone Knight Room, or maybe I would hear 'Corp Por' before a 'Flame Strike' and die to a PKer, loose all my gear, and have to start over, or go PK Hunting, where a few of us would roam around looking for PKers. It was a world full of adventure, and diversity.
These days, the industry is full of busness minded money makers, who have no clue what makes a fun game, and what makes it even worse, is we pay them for it. Appearantly Quests+Crappy PvP+Tits == Money, and it will for as long as we keep feeding them.
Like most of you, I am looking for that epic PvP rpg game, which I can spend years playing. I thought it was going to be Guild Wars 2, but unfortuneatly, I lost interest after a couple of months. I really don't care if I have to purchase it and pay for a subscription, I just want it to be worth my TIME and my money.