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Forbes: Why do you think EVE is worth a monthly fee when there are so many other free options out there right now for MMOs?Lander: Everything you do in this game is persistent and has an impact on the world. Player actions from 9 years ago are still resonating to this day even while new players are making their own name. The single-sharded nature of EVE along with the fact that our players are the ones who create the content allowing them to do whatever their imagination comes up with really does make our world stand out. Being able to be a part of that and for your history to remain is something that our players deem worthy of a subscription. We also develop the game at a very very fast pace compared with the industry and deliver content, free of extra charge, to our players. We just delivered our 18th major free expansion and have also put out countless improvement patches in between.
This article is good contrast to the "it's all going F2P" trends imo.