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Open letter from War Z Executive producer

SquishydewSquishydew NetherlandsPosts: 1,092Member Uncommon

Just got this in the mail, presumably because i was in the beta of the game, never purchased a copy so not sure, important bits should be bold and italic.


Dear fellow Survivors,

It has now been more than two months since we launched public access to The War Z. We’ve definitely had our ups and downs, and I thought that this Holiday break was the right time for me to try to step back a little and think about our journey since it started. This may be a little long, but I would appreciate if you could stay with me for a few minutes as I try to go over the highlights of the game as well as some of the hurdles and controversies, how we have addressed that and what our plans are.

First of all a very big and sincere “Thank You!” to all of you. We are really proud of the community we have formed with you guys. Every day we have hundreds of thousands of players on our servers, and this is a life-changing event for the team and me. We are blessed to have you as members of the community and we are well aware that without you the game would be nothing.  Along with that thanks, though,

-> I need to admit that we failed to effectively communicate some of our plans and actions to both our existing players and to our new prospective players. This failure to communicate resulted in some very negative feedback from some members of our community, but while it might be easy to label them as “haters” or some other dismissive term, in all honesty this is my fault.  I became arrogant and blinded by the early success and quick growth of The War Z, our increasing number of players, numbers we were getting from surveys, etc., and I chose not to notice the concerns and questions raised by these members of the game community as well as others.  This failure is entirely on my shoulders and if anything I owe thanks to that vocal minority and admit that I should have paid attention sooner. I chose instead to concentrate on the bigger picture – my dream of turning The War Z from being a game developed by a small indie team into a large online venture, instead of addressing small things first and staying focused on the game issues. At the end my arrogance led us to the moment, when all those small things finally caught up and created a “perfect storm” that affected all of our community members.  For that I’m truly sorry and apologize to all of our community as well as the larger PC gaming community that is not yet playing The War Z.

I do not take this situation lightly, and last week events were especially humbling for me. I’ve experienced a range of emotions, most of which centered on regret for not having addressed some of the issues differently than we did, but we can’t change the past. The only thing we can do is to be sure that we won’t repeat the same mistakes in the future. <-

I have realized that as the leader of this ship, I missed all early warnings that were saying, “Your community is not as happy as you think they are, you need to alter course.” I was too focused on how great we are and how a small independent team got their first game to over 700,000 users in a two-month period.  Though thatis something to be very proud of, allowing that to overshadow the existing community and their satisfaction was poor judgment. 

I want to give you some insight into what our plans are for the future, but before we get to that, I’d like to clear the air with you on several important topics.

Community management and moderation – the problem

Even since the early Alpha launch, this game has always cultivated a large and loyal player base that is very active in the game. Again, thank you for this. Unfortunately, we weren’t prepared for this large success and the way we managed the community was not the way it should’ve been. We relied too much on forum moderators, whose primary role was to punish those who break rules, not to engage the community and guide conversations into productive discussions about problems. There wasn’t enough presence of the development team on forums, there wasn’t enough updates on development of UPCOMING features. We failed to communicate our position and messaging on the outside platforms such as Facebook, twitter and various online websites, and when we did this we chose to rely more on arrogance rather than being humble and trying to understand why people were saying negative things. We chose to tune out negative reactions to the game, not paying enough attention to them – and this, again, is my fault. We chose to rely too much on numbers – percentage of refund requests, number and dynamic of our daily and monthly active users, etc. Well, in hindsight – those things probably work well for more casual games, but the hardcore PC gaming community is much different and can be very vocal about what they feel. Even when the percentage of players with negative comments is small, as the community grows, even a small percentage can add up to be a very significant absolute number. And it’s not just a number – those are real people with real issues they are having with the game. OP Productions (publisher for War Z) and me personally have failed to address those issues effectively.

Community management and moderation – the solution!

We’re changing our community management procedures and rules right now. We’re going to reevaluate publishing and marketing team performance, and I will make sure that Hammerpoint Interactive developers will have a much stronger voice when it comes to community management and we won’t rely 100% on OP Productions to single handedly handle this. Lots of changes will be happening very fast in the weeks to come. One of the ideas that I proposed was to select 10 players from around the world who can represent the player community and invite them to our offices in Los Angeles, to meet the team, check out what we’re doing, and share with actual developers their concerns, wishes and thoughts on the game. We also will involve community, to a much higher degree, in the process of making our next map for the War Z (called “California”). We’ll be discussing many of the aspects of the map with you and asking for feedback.

We’re revisiting our forum policies; we’re going to bring on an additional community management team, additional moderators and we’ll train them how to respond to things properly. There will still be restrictions on harassment, trash talk, etc. But we’ll make sure that every opinion is heard. At the same time, I must also be cautious: we cannot address all issues and there cannot be only one voice. Please accept that. With hundreds of thousands of players playing, talking, chatting, voicing their strong opinions, there will always be diverging opinions. And some issues that are minor ones are sometimes brought to light by very vocal channels. I would even say there is sometimes a beginning of controversy because the game is now so popular. So there is sometimes a distortion between the severity of the issue and the attention it gets. But we will clearly implement steps to better listen to the community. 

What is Foundation Release?

The most asked question of the last week was “is this the final release?”  My answer has always been that for an online game a “final” release means that the game is dead – so there’s really no such thing, you never stop developing, making changes to and adding new features to the game. This is how we came to call the current version of The War Z “Foundation Release.”  We launched the Foundation Release on December 17, 2012 as our first-stage release that we use as a foundation to build upon. It does include the core features and a fully playable environment. This is our version 1.0, and of course  we will continue to improve that version as time goes on.  Did we rush to get it done? That is a tough question, but to answer honestly I think that we all pushed very hard to be first to market and in time for the holidays. Our entire team was working late, long hours to iron out issues and include as many features as possible.  This is part of the reality of being a smaller, independent game developer. If we had a larger team and more funding we may have done things differently, but I’m not sure. I don’t think it was a mistake because our numbers have been strong since day one and, even with the recent negativity, our metrics are really solid and we’ve been continuing to grow.  The negative opinions are always the most vocal, but most players are really enjoying the game and we’ve been attracting more and more daily active players every week.  A lot of the gaming journalists that have been playing the game have also given us some great feedback. I realize that we will take a few hits from some of the traditional gaming press in terms of review scores, but I’m hoping that even they will consider that this game is a living project that will continue to evolve as time goes on. We are very proud of our Foundation Release, and we do stand behind it like we have stood behind any previous version.

What’s on the Horizon?

As for what will happen next with The War Z? We’re currently evaluating the relationship between Hammerpoint and OP Productions.  I firmly believe that Hammerpoint should be playing a more prominent role in publishing/game operating process. We’re in a process of adding new key members to our team, bringing on guys who have much more experience operating and growing successful online games and I know this is going to make a huge difference in terms of development.  We’ll be making some big decisions in terms of leadership for both companies and I will personally change how I handle many things.  Above all we will continue to develop and make this game the best that it can be. 

I know that to some people my words won’t matter much. I understand that. I hope that will change as we move forward and deliver the features that our players have been waiting for. I can promise you that from now on things will be much more transparent, and we’ll provide better communication and engage our community to discuss upcoming features way before they appear in the game.

I do believe that we aren’t even close to uncovering the true potential for The War Z, and I hope that in the coming year, we’ll be able to regain trust from people who were alienated by our actions and we’ll be able to move forward and grow the game together.

Thank you for reading all this, thank you for supporting the game and thank you for helping us to change and realize what’s important as well as what is not.

I hope you are all having a happy holiday and I wish you the best for the New Year!


Sergey Titov

Executive Producer, The War Z


Anyone giving them a second chance, or is everyone just done with them? I wouldn't mind never seeing them releasing anything ever again.


  • MMOdad72MMOdad72 Hoover, ALPosts: 93Member
    Does he mention why he lied about Steam pulling them because it was crap according to Valve, and not because as he said "they ran out of keys" ?
  • kaspertgkaspertg West wareham, MAPosts: 30Member Uncommon

    I won't be giving it a second chance unless it's passed onto a new team.

    Actions speak louder than words.

  • LexinLexin Ellenville, NYPosts: 701Member Uncommon
    Got my money back and will never play it again.


  • lugallugal Escondido, CAPosts: 664Member Uncommon

    Roses are red
    Violets are blue
    The reviewer has a mishapen head
    Which means his opinion is skewed

  • ompgamingompgaming Hometown, IAPosts: 187Member Uncommon
    Too long, I quit reading. 

    Above all else... never ever piss off the penguin.

  • aznxdreadfulaznxdreadful seattle, WAPosts: 21Member
    If the people that got a refund learn how to play the game, it would actually be.... FUN... This game is really friend/group oriented so if you thinking lone wolf will be fun, (it is in my case cause I am strapped and kill zombies for fun with non of my buddies are on) then you won't survive a real zombie apocalypse. or any apocalypse if you think shit is gonna just be handed to you (you do get flashlight when you make first char).
  • SquishydewSquishydew NetherlandsPosts: 1,092Member Uncommon
    Originally posted by aznxdreadful
    If the people that got a refund learn how to play the game, it would actually be.... FUN... This game is really friend/group oriented so if you thinking lone wolf will be fun, (it is in my case cause I am strapped and kill zombies for fun with non of my buddies are on) then you won't survive a real zombie apocalypse. or any apocalypse if you think shit is gonna just be handed to you (you do get flashlight when you make first char).

    Well.. This was supposed to be a good version of Day Z, having played both it feels more like a shoddy ripoff.

    Day Z is clunky as hell, but It still feels more fun then War Z, not to mention that in comparison War Z looks horrible.

  • Cod_EyeCod_Eye jarrowPosts: 1,016Member Uncommon
    Damage limitation letter, say no more.
  • atuerstaratuerstar melbournePosts: 234Member
    Originally posted by IstrebiteI
    [mod edit]

    So the people who have done due diligence and researched this entire case are....inhuman abominations...because they wont accept another publicity stunt cleverly disguised as an apology? You think they should be...broken,violated...?


    You have some very serious issues. Please get help.


  • Oracle_FefeOracle_Fefe N/A, NYPosts: 221Member Common
    Originally posted by IstrebiteI
    [mod edit]

    Not every apology should be taken as a complete positive breakthrough in a person. Some people here want to see results of current problems and them to be fixed (Mainly things like the artwork of the game even..)

    Any person or company can issue an apology letter. It doesn't always make up for all the actions they have commited against those who were apologized to.

  • SquishydewSquishydew NetherlandsPosts: 1,092Member Uncommon
    Originally posted by IstrebiteI
    [mod edit]

    So you just blindly eat up every apology you get then?

    I think you're the one that needs help here, god.. talking about overreacting.

  • EiviEivi DundeePosts: 96Member
    **grabs popcorn** this should be fun :)

  • IkedaIkeda Largo, FLPosts: 2,539Member Uncommon

    Have you been following the news?  That guy who shot those firefighters showed remorse in order to get out of jail.  Couple of years later he lured these firefighters to a burning building and shot them.

     An apology is just words.  We hear them from criminals and politicians all the time and if you don't think Sergei should be thrown in with them, you're deluding yourself.

  • StonesDKStonesDK SomewherePosts: 1,805Member
    A used car salesman will say anything to sell you a car
  • FrodoFraginsFrodoFragins Manchester, NHPosts: 3,506Member Rare
    What makes me sad is the fact that these guys piggy backed on the hype of DayZ and reaped the rewards despite poor sales tactics and developers.  It's clear that the Arma 2 developers should have rushed a standalone DayZ game to capitalize on its hype and success.  Now I worry that when they do release their standalone game it will be too late.  Based on announced WarZ sales, the Arma guys should have dedicated their entire team to such a venture.
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