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Looked into this some after the awards here For Wizard101 and Pirate101 combined
Today there are more than 30 million registered Wizard101 players in the U.S., with 5 million joining in the last six months alone. Analysts say at least 12 million play the game regularly.
Players can also buy virtual currency called Crowns and spend it on in-game pets and gear. It’s now in 65,000 outlets, including Wal-Mart, GameStop, Target and CVS. “The [cards] really are a standout,” says Brad Schliesser, GameStop’s director of retail digital distribution, because parents like limiting their kids’ spending.